Sridhar Vembu Pushes For Cross-App Chat: WhatsApp To Talk With Arattai Soon

Home-grown messaging app Arattai, developed by Sridhar Vembu’s Zoho Corporation, may soon enable chats directly from WhatsApp users to Arattai users. WhatsApp is reportedly testing a feature in Europe for cross-platform messaging. Vembu had earlier advocated for “interoperability like UPI and email”. If realised, this would mark a major shift in app-ecosystem dynamics in India’s messaging space, signalling potential disruption of closed-platform models and greater user freedom.

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Sridhar Vembu Pushes For Cross-App Chat: WhatsApp To Talk With Arattai Soon
Science & Tech • 48 days ago • 5062 views

Sridhar Vembu Pushes For Cross-App Chat: WhatsApp To Talk With Arattai Soon

IN SHORTHome-grown messaging app Arattai, developed by Sridhar Vembu’s Zoho Corporation, may soon enable chats directly from WhatsApp users to Arattai users. WhatsApp is reportedly testing a feature in Europe for cross-platform messaging. Vembu had earlier advocated for “interoperability like UPI and email”. If realised, this would mark a major shift in app-ecosystem dynamics in India’s messaging space, signalling potential disruption of closed-platform models and greater user freedom.

TL;DR

  • Sridhar Vembu suggested messaging apps should support cross-platform interoperability similar to UPI.
  • The Heavily used WhatsApp is reportedly testing a feature allowing users to send messages to users of other apps like Arattai.
  • Arattai, built by Zoho, has seen significant downloads and is positioned as a local alternative.
  • The new feature would let WhatsApp users message Arattai users without the latter switching apps.
  • Experts say this could prompt regulatory review of platform dominance and prompt global messaging apps to open up.
  • Indian messaging market may see higher competition, better privacy and new standardisation efforts as a result.

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