TL;DR
- WAVES OTT will stream the AI
- reimagined Mahabharat starting October 25, 2025, establishing a digital
- first rollout prior to television airing. This demonstrates a multi
- platform launch strategy that leverages a public broadcaster’s platform to reach diverse audiences.
- Doordarshan will telecast the series every Sunday at 11:00 AM from November 2, 2025, broadening reach to traditional TV viewers nationwide. This dual
- format plan aligns digital and broadcast ecosystems.
- The project is a collaboration between Prasar Bharati and Collective Media Network, signaling a partnership between public broadcasting and private creative networks.
- AI is used to reconstruct the Mahabharat’s universe, including characters, battlefields, and emotional and moral arcs, aiming for cinematic scale and realism.
- Prasar Bharati CEO Gaurav Dwivedi frames the initiative as an evolution of heritage storytelling through cutting
- edge technology, balancing tradition with innovation.
- Vijay Subramaniam of the Collective Artists Network describes revisiting beloved stories with today’s tech to create immersive experiences for a new generation.
- The project emphasizes cultural storytelling at scale, leveraging AI to reimagine a foundational Indian epic for modern platforms.
- WAVES, launched in late 2024, is positioned as India’s digital heritage platform, expanding access to national narratives.
- Promotional material uses the tag Maha AI to highlight the AI
- driven nature of the reimagining.
- Early trailers and announcements position the series as a pilot for blending Make in India and Digital India goals with contemporary media production.
- The production aims to maintain cultural fidelity while offering visually expansive and technologically advanced storytelling.
- The release has generated considerable media attention across entertainment and industry outlets, reflecting growing interest in AI
- led mythological adaptations.
- Viewers can expect episodic formats tailored to each platform: shorter installments on WAVES and longer episodes on Doordarshan.
- The initiative underscores India’s push to showcase digital innovation without compromising traditional narratives that resonate across generations.
