TL;DR
- Advance bookings opened for Thamma before Diwali.
- Early metrics show high occupancy in major metros.
- Film marketed as family comedy suited to Diwali audiences.
- The promotional materials highlight Ayushmann Khurrana’s brand of social-humour.
- Booking speed is being tracked as indicator of box-office potential.
- Distributors indicate second screen-rush expected on opening day.
- Trade-analysts say Diwali window remains prime for Hindi-films.
- Competition from other releases being watched.
- Industry sources say strong booking may translate into blockbuster opening.





