Malabar Gold & Diamonds Faces Boycott Calls After Pakistani Influencer Promotes

Kerala’s renowned jeweller Malabar Gold and Diamonds is facing boycott calls following a promotional video by Pakistani influencer Alishba Khalid. The controversy ignited on social media amid heightened tensions between India and Pakistan. The jeweller has responded with clarifications, emphasizing brand values and seeking to mitigate reputational damage. Consumer reactions showcase the interplay of commerce, nationalism, and digital influencer impact in today’s market.

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Malabar Gold & Diamonds Faces Boycott Calls After Pakistani Influencer Promotes
Finance • 69 days ago • 3503 views

Malabar Gold & Diamonds Faces Boycott Calls After Pakistani Influencer Promotes

IN SHORTKerala’s renowned jeweller Malabar Gold and Diamonds is facing boycott calls following a promotional video by Pakistani influencer Alishba Khalid. The controversy ignited on social media amid heightened tensions between India and Pakistan. The jeweller has responded with clarifications, emphasizing brand values and seeking to mitigate reputational damage. Consumer reactions showcase the interplay of commerce, nationalism, and digital influencer impact in today’s market.

TL;DR

  • Pakistani influencer Alishba Khalid’s promotion of Malabar Gold sparked boycott campaigns in India.
  • Kerala jeweller addressed concerns by reaffirming its commitment to Indian values.
  • The incident highlights growing consumer sensitivity to geopolitical issues.
  • Social media amplified the controversy, impacting brand reputation.
  • Malabar Gold attempted damage control through official communications.
  • Experts cite the rising influence of digital marketing and cross-border sensitivities.
  • The controversy reflects challenges faced by multinational brands in politically charged environments.

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