Vega Jewellers will open its seventh and largest showroom, spanning 17,000 square feet, in Dilsukhnagar on Friday, November 6. The brand made the date official at a grand announcement event on Sunday, and the evening drew the kind of star power that turns a store opening into a city-wide conversation.

Popular Telugu film actor Nandamuri Balakrishna is the brand ambassador for Vega Jewellers. He sat at the centre of the campaign, and the crowd around him was just as eye-catching. Actresses Sravanthi Chokaropu, Divi and Kamakshi Bhaskarla attended, alongside Urmila Chauhan, Miss India Telangana 2023, along with various models and jewellery enthusiasts.

A 17,000 square foot store for Dilsukhnagar

The new showroom is the brand’s seventh and its biggest yet. At 17,000 square feet, it is a large footprint for a jewellery retail space, and the company is positioning it as a destination rather than a quick stop.

The store will house an extensive range of gold, diamond, bridal and festive collections. That mix covers the everyday buyer looking for a single gold piece and the family shopping for a wedding trousseau. Putting bridal and festive ranges under one roof in a space this size gives shoppers a lot to browse in a single visit.

For Hyderabad, the launch adds a major jewellery address to Dilsukhnagar. For shoppers across Telangana, it is a fresh reason to look at what the city’s retail market has on offer this season.

The offers that come with the opening

To mark the grand opening, Vega Jewellers has rolled out introductory promotions running from November 6 to November 30, 2026. The headline numbers are hard to ignore.

Gold wastage charges start at 2.99 per cent. Making charges are waived entirely, with zero making charges on offer. Diamond jewellery starts at Rs 47,999 per carat. Making charges are what a jeweller bills for crafting a piece on top of the value of the metal, and wastage charges cover the metal lost during the making process. Waiving or cutting these costs can change the final bill significantly, which is why buyers tend to pay close attention to them during launch periods.

The biggest draw may be the Mega Gold Lucky Draw. Shoppers who take part have a shot at one of 100 winners, and each winner takes home 5 grams of 24-carat gold. Across all 100 winners, that adds up to half a kilogram of gold.

Shoppers can participate in a Mega Gold Lucky Draw, in which 100 winners will each take home 5 grams of 24-carat gold, totalling half a kilogram.

Why the timing matters

The offers run for nearly four weeks, from the opening day on November 6 through November 30. That window gives buyers time to visit more than once, compare designs and decide on pieces without a rush. It also means the showroom will be in full swing for the entire promotional period, with the new collections and the lucky draw working together to pull people through the doors.

The Sunday event was about more than celebrity appearances. It was a clear signal that Vega Jewellers wants this store to be the centrepiece of its growth. A 17,000 square foot showroom is a bold commitment, and the public launch date gives the brand a fixed moment to show it off.

Vega Jewellers has not released more detail beyond the opening date, the offers, the collections and the lucky draw, so the next few weeks will tell buyers how the showroom performs in practice. What is already clear is the scale. A seventh store, the largest the brand has built, opening in one of Hyderabad’s best-known shopping areas, with a Telugu star leading the campaign and half a kilogram of gold up for grabs.