The Brihanmumbai Municipal Corporation (BMC) has deleted a Diwali video featuring actress Dia Mirza from its social media account after the BJP objected to it. The removal, reported on November 2, 2026, has turned a civic awareness clip into a full-blown political row in Mumbai.

The video, which the civic body posted on its account, asked residents to celebrate a pollution-free Diwali. That was the core message. Within a short time, it became the target of objections from the BJP, and the BMC pulled it down.

Celebrate a pollution-free Diwali.

That line captures the video’s central call, though the clip was built around a broader push to keep the festival cleaner for the city’s air.

Mumbai BJP chief Amit Satam objected to the video, and the objection quickly escalated into a political controversy. The reporting available does not spell out exactly what the BJP found objectionable in the clip, so the public has been left to piece together the dispute from the reaction alone.

Where the video came from

The video was not a random marketing idea. Mumbai High Court had recently issued orders directing that heavy firecrackers should not be burst and that Diwali should be celebrated in an environment-friendly way. The aim of those orders was pollution control.

The BMC used that directive as its foundation. It made a video with Dia Mirza based on the court’s instructions and posted it on its X account. In other words, the civic body was publicly echoing a court order, not inventing its own policy.

That detail makes the sequence of events harder to read. A message rooted in a High Court directive went up on an official civic handle, drew an objection from a political party, and then came down. Whether the removal settles the matter is still unclear.

Why the post matters beyond one video

Firecrackers and air quality are a recurring tension in Mumbai every festival season. Campaigns that ask people to cut down on noisy and smoky celebrations are common, but they rarely become headline fights. This one did, largely because it involved a civic body, a well-known actress and a party leader publicly disagreeing over the same message.

The episode also shows how quickly a government-linked social media post can become a political flashpoint. Once a civic account is seen as taking a side, even on a message tied to a court order, the reaction can overshadow the original purpose of the campaign.

Other voices still on the same page

The row has not silenced the broader push. According to the report, Madhuri Dixit, cricketer Rahane and actor Nishigandha Wad are continuing their campaigns online. Their continued posts suggest the message about a cleaner, quieter Diwali still has supporters in the public eye, even after the BMC’s video was taken down.

For readers, the key questions now are simple. What exactly did the BJP object to? Will the BMC re-post a version of the video? And will the High Court’s pollution directive become the main point of reference as the festival approaches? The available reporting does not answer these yet, and any further official response will determine how the story develops.

What is clear is the timeline. The video was posted, the BJP objected, and the BMC deleted it. The controversy shows how a short Diwali clip about air quality can carry far more political weight than its runtime suggests, especially when it is attached to a civic body’s official account and a sensitive festival season.