Creator and comedian Serena Kerrigan has signed with CAA for representation, putting one of Hollywood’s most powerful talent agencies behind a social media personality who built her audience one frank conversation at a time.

Kerrigan, also known as SFK and the Queen of Confidence, has around 1 million social media followers. They are drawn to her blunt talk about breakups, self-esteem and self-love. Now she wants that reach to become a bigger business as a media personality and entrepreneur.

The audience that built the brand

Kerrigan’s rise started during the COVID pandemic. She launched an Instagram Live dating series called Let’s F*cking Date, and each week she went on a virtual blind date while her growing following, also stuck at home, tuned in and posted comments in real time.

The format mattered. Unlike reality TV, Kerrigan was not a contestant on someone else’s show. She was the producer, the host and the contestant on her own series, online, in front of viewers who could talk back.

That direct connection is the asset agencies now want to price. Her storytelling about dating gave her a voice people trusted, and that trust is what turns a feed into a franchise.

From livestream to Peacock

The next step was television. Kerrigan created and starred in her debut TV series, Older Hotter Wiser, a 7-part comedy on Peacock. The show follows Kerrigan as a comedian heading from New York to Los Angeles for a big career opportunity. Instead of a quick flight, she ends up on a cross-country road trip with her boyfriend, played by Felix Levine, and the journey runs into mishaps and detours.

The premise plays to the themes that built her online following. A story about a woman who keeps getting pulled off course is a story about dating, ambition and self-confidence, all wrapped into a comedy format.

Books and products

Kerrigan also moved into publishing. In September 2026, she released her first book, Let’s F*cking Date, through a deal with Penguin Random House’s Crown Publishing Group. The book focuses on navigating the dating scene, the same subject that drew her first audience.

The brand has also expanded into physical products. Her dating experiences led to a Let’s F*cking Date card game, packed with conversation prompts for singles and couples who want to play at home. A livestream that began as a quarantine experiment has now become a book, a show and a consumer product.

Why CAA is betting on creators

The signing lands at a moment when traditional linear TV and streaming players are facing increasing competition for audience share from YouTube and other digital platforms. Those platforms let creators upload their own content, and studios are now looking closely at the people who can bring audiences with them.

CAA Creators represents digital video and audio creators. The division works with brand marketers, companies and investors who are driving the growth of the creator economy across film, TV, publishing, consumer products and live touring. Kerrigan’s career touches almost every one of those categories, which is likely why her profile fits the division’s model.

Traditional linear TV and now streaming players face increasing competition for audience share with YouTube and other digital platforms as they engage creators who can upload their own content.

That shift is the real story behind the headline. Hollywood agencies are no longer treating creators as a side category. They are treating them as potential studios, publishers and product lines in their own right.

The multi-platform engine

Kerrigan’s business is already spread across several channels. She creates social media content for TikTok and other platforms. She also runs her own Substack, called The Plot. Each channel gives her a different way to reach fans and a different way to earn from them.

Her team reflects that spread. She is represented by Madeline McFerren and Laura Reddy at Range, and by Lauren Partipillo at HJTH, alongside her new CAA representation. Multiple representation across agencies and firms is a common setup for performers who work across film, TV, digital and publishing.

What the signing signals

The deal is less about a single show and more about a model. A creator with a loyal audience, a proven format, a book, a card game and a streaming credit now has a major agency working to turn those pieces into a larger business.

For creators watching from outside Hollywood, the lesson is clear. Audience trust is the starting point. The next question is how many doors that trust can open, from a network comedy to a bookshelf to a game box on a kitchen table.

Kerrigan’s next moves will show how far that model can stretch. The signing gives her a bigger platform to pitch projects, partners and brands, and it puts a clear marker on how the creator economy is pushing into the core of Hollywood’s business.