Mits Healthcare founder and chairman MK Bhatia handed brand-new Kia Sonet SUVs to four employees this Diwali, extending a company tradition that has now run for four straight years. The Chandigarh-based pharma firm presented the cars as a festive bonus, and the keys were handed over personally at the showroom.

The car giveaway is no one-off gesture. Bhatia has kept the practice alive for four consecutive years, and the scale has grown over time. Last Diwali, 51 employees received cars. The company also handed out more vehicles during the Christmas season. This year the list was far shorter, with four staff members picked, but the mood at the showroom was just as jubilant.

Videos from the handover have spread quickly across social media. They show the recipients cutting cakes and celebrating as they unveiled their new cars, a moment that has resonated with viewers who rarely see employers rewarding staff this way.

How the Car Scheme Works

The programme is built to reward loyalty. Only trusted employees who have served the company for more than five years are considered for the gifts. The company covers 30 percent of the vehicle’s price as a down payment. Beyond that, it also helps employees manage their monthly EMI payments alongside their salaries, so the cars are not just a headline gift but a real financial lift.

The company has also added a second route for newer recruits. Staff who have just joined are entered into a special lucky draw, and one of them wins a car. The scheme gives people who are still early in their careers a shot at the same reward that long-serving staff receive.

Beyond the cars, the company provides a fuel allowance every month to help employees meet their personal travel needs. It is a practical perk that adds up over the year and reaches a far wider group of staff than the handful who take home a new SUV each festive season.

From Early Setbacks to a Growing Group

Bhatia’s own story gives the scheme its weight. In the early stages of his business journey, he faced serious financial difficulties and losses. He did not walk away. In 2015 he founded the MITS Group, and today he leads several companies under that umbrella.

Bhatia credits his success to the people who work for him. He believes the hard work of his employees is the real reason the business has grown, and he treats his staff as members of his own family. That belief is the thread running through the car gifts, the EMI support and the fuel allowances. Each one is a way of telling employees that their effort is seen and valued.

The company is also putting its money where its message is. Rather than simply handing out one-time bonuses, it has built a multi-year pattern of rewards that gives employees a reason to stay, grow and aim for the next milestone. For staff who have spent years building the company, the keys to a new car mark a moment they will remember long after the festival ends.

For a Diwali season often defined by sweets and shopping, the Mits Healthcare celebration stands out. Four employees drove home in brand-new Kia Sonets, and the company showed that a loyal workforce can be rewarded in a way that changes lives. The cake-cutting videos have made sure the story is not staying inside the showroom.